One of the most important marketing tasks is providing to customers our product and service, which meets their expectations as much as possible, solves consumers tasks. To do this, you have to test a product or service at different stages of product development – when launching a new product on the market or when improving the current product, when expanding the product line.
We have large experience in new products development and current product portfolio growth in different sections.
Blind testing is product testing, used more often in food, catering, FMCG markets. Test participants fill out the questionnaire about themselves at the beginning and then test products of 2-3 brands, without knowing either the manufacturers or the brand. Participants assess key product parameters and share their impressions.
Blind testing also allows to get consumer evaluation of the cost of a product with and without knowing the brand which makes it possible to calculate mark-up of the brand, that is, how much the customer is willing to overpay for the brand.
UX/UI testing is digital-product testing for usability, that is, how the product is conveniently and aesthetically realized. The convenience of websites and mobile apps is one of the main options, determining the success of a project and often product, which is successfully realized in UX/UI, gets strong advantage in front of consumers.
UX/UI testing stages:
1. Survey and selection necessary participants
2. Testing process:
During the testing process participants perform various tasks for using the product and share their impressions. The whole process is recorded on several cameras.
3. Analysis: from cameras records analyze such parameters as task completion speed, task completion steps, consumer estimation and impressions.
4. According to the Kano method, the prioritization of product features is determined.
5. Preparation of reports and technical tasks for developers and designers.